About Me

My Journey

I began my career in design, studying at Goldsmiths in London and working with Vitra, JCDecaux, and Styles & Wood on interiors, signage, and large-scale visual communication projects. Later, I transitioned into teaching, where I spent more than a decade developing innovative learning tools: from a YouTube channel with 26k+ subscribers to a custom phonetics teaching system.

This combination of design foundations and teaching experience gave me a unique perspective: I learned how people absorb information, where they get stuck, and how clear communication can make difficult tasks easier.

I believe the best design is invisible — it helps people achieve their goals without friction or confusion. My process is hands-on and iterative, moving from research to prototyping to testing with real users.

What drives me is solving real problems: simplifying a supermarket trip, making musical practice more intuitive, or creating systems that help people learn a new language.